You can't throw a rock these days without hitting a blog or social media post about AI. Yet, amidst this buzz, a crucial piece is often missing: a practical guide for agencies to prepare themselves and their data culture to leverage AI's full capabilities.

Marketers and client-facing teams already struggle to manage the overwhelming data from client campaigns, channels, and CRMs. The potential of AI to streamline and revolutionize marketing processes hinges on a level of readiness-structured workflows and processes ripe for AI's touch-that many agencies are still working towards.

For the skeptics and enthusiasts alike, AI for marketing analytics is here to stay and is evolving rapidly. Marketers and data leaders need to prepare to fully take advantage.

This checklist serves as a roadmap for agencies to navigate the complexities of AI adoption. It focuses on crucial areas like data infrastructure, embracing a data-driven culture, aligning AI with your strategic goals, enhancing team skills, and selecting the right tools.

By methodically assessing your readiness across these dimensions, you can set the stage for a successful AI transformation, positioning your agency not just as a participant but as a leader in the marketing revolution.