Thrashing out a few friendly words in plain text might be fine practice for your average email to a friend or business colleague. However, when it comes to your email marketing campaign, your design strategy ought to be a bit more robust.

Creating an email for marketing purposes is all about design quality. In other words, how the message is presented is as important as the words used to communicate your call to action (CTA). The key to effective email design is to prioritize user experience and avoid the major pitfalls.

Let's take a look at the five don'ts of email design: