People's perspective on what great customer service looks like is shifting. So how can you keep up?

In this week's marketing hill mash, we've amassed some of the industry's best and brightest minds who are giving their takes on the one rule they'd live or die by when it comes to marketing. And this time around, they've got some juicy things to say about customer retention.

Tune in to find out why curiosity clicks just don't cut it anymore, why LTV to CAC is a useless metric, and why demand gen is just a fancy term for brand marketing.

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