Shares in Lululemon have surged 57% year-to-date. That's versus 14% for the S&P 500. Ahead of the Lululemon earnings call the big question for investors is: is there more room left to run? Here we explore LULU's key digital trends to gain insight into its online health.

For a stock like LULU the importance of the digital world cannot be understated. With the coronavirus pandemic hampering physical store sales growth, the company's omnichannel strategy is now a critical part of its success. Its Power of Three growth plan includes the doubling of e-commerce by 2023.

With this in mind, we used Similarweb's alternative data to look at:
1. Website traffic trends and engagement
2. How effectively LULU converts traffic into sales
3. LULU's marketing channel breakdown