Whitespark, a Canadian local SEO industry leader, released its findings on the top local search ranking factors for Google in 2023. According to their assessment, the top factors are Google Business Profile signals, On-Page signals, Review signals, Link signals, Behavioral signals, Citation signals, and Personalization. Brands should prioritize keeping their Google Business Profile listings accurate and up-to-date, focusing on review volume and quality, and investing in on-page optimization for their websites. Staying informed on industry trends and continuously optimizing listings and websites are crucial for success in local SEO.