Sur La Table offers an extensive range of private label and third-party products, from cookware and cutlery to small electrics and glassware. Not only has the brand been dedicated to providing high-quality kitchenware for every home chef's needs, but Sur La Table also goes beyond its extensive product offerings with cooking classes and culinary-based events hosted by professional chefs on staff.

As a standalone brand, Sur La Table wanted to keep evolving and innovating its business, taking the experiential piece of the company and extending it into the digital space. However, the e-commerce search and merchandising tool that the brand utilized was too cumbersome to get them to where they needed to be. Because of the recommendation of VP and GM, E-Commerce, Rachel Frederick, who had previously worked with Bloomreach, the Sur La Table team could quickly see the value of switching to Bloomreach Discovery.