All businesses, from clothing retailers to hotels, strive to capture your attention and promote their brands. With countless competitors vying for your attention, each enterprise seeks to increase revenue and achieve prosperity.

In the current dynamic and constantly evolving marketing environment, it is crucial for businesses to possess a profound awareness of their customer's actions. Conventional analytics can give us helpful info on what customers do, but it's also important to understand what they don't do. By discovering these gaps in customer behavior, companies can stay ahead of the competition and offer superior experiences to their customers.