If you've worked in B2B content marketing for any time you've probably been using some flavor of a very popular playbook-a focus on SEO and inbound marketing designed to capture email addresses. I'm sure it was more complex than that and your particular organization had its own nuanced approach, but that was probably the loose framework for what you've done.
Well, as you look ahead to building your content marketing strategy for next year, you might want to think about switching things up. Here is a six point framework for building your new content marketing strategy.