Keyword Not Provided – What Is the esrc=s String in Google Analytics?
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Larry Kim Larry Kim
Posted Nov 16, 2021 3 min read
Keyword Not Provided – What Is the esrc=s String in Google Analytics?

It appears that whenever Google encrypts a user's search in the HTTP referrer field, they change the q= parameter (which used to contain information about the user's actual search query) to be empty, then add some other parameter esrc=e.

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