Why Does Time-to-Value Matter so Much? [Podcast]
Associated with
Alex Timlin Alex Timlin
Michael Becker Michael Becker
Zachary McCoy Zachary McCoy
Chris E. Ortega Chris E. Ortega
Posted Jul 8, 2020 2 min read
Why Does Time-to-Value Matter so Much? [Podcast]

On average, it takes 90 days or more to activate marketing strategies using new technology. A financial quarter contains, on average, 66 days. So, marketers have just 66 days to impact business results and report back on success. Time is, by far and somewhat silently, the most critical aspect that marketers have to grapple with. It has a profound impact on business value that few marketers have considered up until now.The quicker speed-to-market we can achieve, the more value we can bring in shorter time to our customers... all leading to expedited revenue growth. In order to achieve quicker time-to-value, marketers need turnkey solutions with embedded business knowledge that dramatically reduces the time and resources that need to be put into it up front