Behavior analytics is the key to understanding your customers, and how they really experience and interact with your website or app.

When you understand user behavior-when you learn how customers move their mouse and click between pages, what they focus on and ignore, and what they think as they use your site-you can stop making guesses and instead make the improvements you know users need.

We start this guide with an introduction to behavior analytics, followed by a deep dive into behavior analytics tools and strategy so you can learn how to (finally) understand your customers and give them the experience they deserve.