Recently, we discussed ways to use a call-to-action with videos, but there is one more step to a CTA: measuring its effectiveness.

When measuring the success of your video, there are a variety of key performance indicators (KPI) to pay close attention to. A key performance indicator is a tool you use to measure and decide the relative success of your video. There are actually several KPI techniques and tools that you have access too, but we'll focus on four major ones for now.