Your brand means nothing if it can't stand out from the competition. So quit trying to blend in and start telling your audience a great story.

Daniel sits down with Jake Karls, co-founder of Mid-Day Squares, to discuss the power of storytelling in marketing. Discover how Mid-Day Squares built its brand with storytelling at the forefront, allowing it to thrive in the otherwise over-saturated health food marketplace.

Jake divulges how Mid-Day Squares started with a homemade recipe, a dream, and a plan and skyrocketed into an overnight social media sensation. What makes their content creation process so unique? He reveals how through authenticity, customer relationship-building, and Grade-A content, Mid-Day Squares managed to conquer brick-and-mortar stores and DTC.

Tune in to gain insights on how to add value to your audience and make a lasting impact with your brand.

00:00:02 - The Constant Power of Storytelling

00:00:58 - Revolutionizing Chocolate Bars with Clean Ingredients

00:06:25 - Crafting Authentic Brand Stories for Trust

00:13:58 - Differentiating Midday Squares Through Storytelling

00:20:16 - Authentic Storytelling: The Key to Business Success

00:28:43 - Discover Midday Squares' Marketing Strategy

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