SEO has changed a lot over the years, but the fundamentals remain the same. In this episode of Creative Operations, host Jacob Brain sits down with Brandon Leibowitz, owner of SEO Optimizers, to break down what's working in SEO today. From keyword strategies to backlinking best practices, Brandon shares insights from nearly two decades in the industry.

The conversation dives into how Google's updates-from Panda and Penguin to today's AI-driven algorithms-have reshaped search rankings. Brandon explains why quality over quantity is more important than ever, how AI-generated content can be a powerful tool when used correctly, and the role of voice search and schema markup in SEO's future.

For marketers juggling SEO alongside other digital strategies, Brandon outlines a clear process for conducting audits, optimizing content, and staying ahead of algorithm shifts. Whether you're new to SEO or refining your strategy, this episode delivers actionable takeaways to improve search performance.