Why multichannel marketing matters | dotdigital blog
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Lili Boev Lili Boev
Posted Jan 12, 2015 5 min read
Why multichannel marketing matters | dotdigital blog

Customers don't want to be told what they can do. What they can buy, or where and when they have to do so. They want to be able to choose. That's why choice, to the modern consumer, is so important.

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