5 Gen Z Stats Marketers Need to Know
Posted Jun 16, 2023 4 min read
5 Gen Z Stats Marketers Need to Know

The influence of Generation Z is on the rise. Estimated to account for as much as 26% of the world's population, Gen Zers care. deeply about a brand's ethics and how those brands communicate with them.
We've compiled a partial list of our findings that will help marketers understand how their strategies need to adapt for an increasingly discerning consumer that wants to be engaged and entertained.

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