Growth marketing has been significantly transformed in recent years.

Privacy laws such as the California Consumer Privacy Act and the European Union's General Data Protection Regulation policy resulted in a number of tracking, tagging, and data gathering changes. Apple's new iOS 14.5 caused Facebook to issue a number of pivots, which growth marketers had to adapt to. Collaborative influencer marketing strategies and UGC began to define all our feeds across social. 2023 will be an important year for growth marketing, likely defined by finding solutions to and optimizations on these transformative headings.

Based on my research and years of experience in growth marketing, here are the five trends that will come to shape 2023, plus some proven tips and tricks you can leverage. An important caveat: growth marketing encompasses many subjects, but for this list, I'll be narrowing my focus to the subject of paid acquisition.