Associated with
Alison Elworthy
Posted Aug 5, 2021
•
7 min read
How to identify leads' needs so you can segment like a pro
About the author: Alison Elworthy is the SVP of Customer Success at HubSpot. In this guest post, she explains how you can segment your leads and customers based on their needs and challenges. Needs segmentation helps you offer your leads the right content at the right time and increase your sales conversion rate.
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