Sometimes it feels like search engine optimization (SEO) is all anyone is talking about. Everyone wants to appear at the top of Google. If you rank high enough on search engine results pages (SERPs), it's easier for your potential customers to find you.

The problem: competition is fierce.

If you're a marketer, an SEO expert, a blogger, or just someone who is looking to understand the world of SEO at a more in-depth level, this piece is for you. We'll dive into what SEO strategy is, how to create a solid & effective Search strategy, and why it matters.