The video discusses the possibility of signing up for Amazon Associates without having a website or mobile app. The speaker explains that it is 100% possible, and shares their own experience of creating an account using their YouTube channel with only a couple of thousand subscribers. The key takeaway is that Amazon is primarily looking for intent, and is not focused on huge followings. The best approach is to use whichever platform is easiest for you, and to add some content for one to two weeks before applying.