Social proof is the innate human impulse to imitate the actions & behavior of people around them, particularly people they like & respect. Social proof is why and how influencers make money: Their fans love the way they look and act, and want to imitate it by using the same products. Celebrities do this, too (the celeb endorsement has been a proven marketing strategy for hundreds of years), but influencers can have even more power. Why? Because they're perceived as real people, with real opinions, so their reviews matter more than a celebrities' do. 1. Don't View Your Influence As [...]