Whether you're building an Instagram profile from the ground up or you run a hugely successful account, you know you have to keep track of your team's progress. But which Instagram metrics are most important? Which metrics offer the best insights? Let's look at the Instagram metrics that matter most for your social media marketing goals. Why Do These Instagram Metrics Matter? Instagram metrics offer important insights. Tracking them can help your team improve in several key ways. Monitoring Instagram metrics matters because they let your team: Find out what's working. Whether you're concerned about engagement, conversions, or other signs