When you run a social media management agency, time is your most precious resource. You have to be protective of it from the start, because there's only so much of it to go around. Some will argue that working extra hours for free is a great way to build your portfolio of experience early on.  Yes, late nights certainly come with the territory, but you should never work for free. In defining the ideal client profile for your social media agency, consider preferable personality characteristics just as you would business models and industries.  You want clients to feel like partners