Demand Generation vs Lead Generation: Why B2B Marketers Shouldn't Confuse Them
Associated with
Jaymi Onorato Jaymi Onorato
4 min read
Demand Generation vs Lead Generation: Why B2B Marketers Shouldn't Confuse Them

Demand gen is driving a want, while lead gen is a demand gen tactic of collecting info from leads so you can nurture them into sales opportunities

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