Inbound marketing, of course, is the idea that the marketing of the future is not interruption. Outbound marketing says you buy commercials or print ads and interrupt content that your target audience is interested in, inbound marketing says you should actually be creating content that your audience will be interested in . I've been a fan of that idea since before I knew of the term "inbound marketing", so when I was laid off in the beginning of December, it was natural that I would leverage that concept to find my next job.