You're taking all the right steps to generate leads, but they're not converting to clients the way you hoped and you're getting less out of the ones who are converting. In a lead nurturing survey, 86 percent of businesses rated their current lead nurturing initiatives as average or below average.

Before you read on to find out how you can change that, you'll want to quickly evaluate how you're generating leads, who you're targeting, and adjust your lead generation strategy as needed.

If your lead generation strategy is working well for your business, meaning you're bringing in a continuous flow of leads who are interested in your product or service, you're ready to move on to the next step-nurturing leads so you can maximize the value of the leads you worked so hard to obtain.