Let's face it: Search engine optimization (SEO) is essential for your company's success. A whopping 93% of all online user experiences begin with a search engine, so if you don't optimize your marketing for platforms like Google, you're missing an opportunity to obtain valuable traffic. But SEO doesn't happen by itself.

For it to work, you must craft an SEO strategy that optimizes for Google search in all the right ways. So, how do you do that? Below, we'll go over seven SEO tips that will drive results for your business.