5 Tips for Navigating Email Marketing in the Face of a Pandemic
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Liz McBrayer Liz McBrayer
Posted Apr 23, 2020 5 min read
5 Tips for Navigating Email Marketing in the Face of a Pandemic

What do our subscribers need from us right now? As we collectively navigate the ongoing COVID-19 pandemic around the globe, that's the most important question that brands can ask before they plan, create or send email marketing questions. Businesses also must accept that sometimes during this crisis the answer to that question will be "nothing" and be willing to temporarily give customers some space in their inbox as they focus on other priorities.

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