Marketing That Resonates With Corporate Meeting and Events Audiences
Associated with
Mike Allton Mike Allton
Posted Jul 15, 2024 18 min read
Marketing That Resonates With Corporate Meeting and Events Audiences

What's going on with meetings and events? One U.S. city reported a 38% increase year over year in meetings and events. Another big market saw a 22.8% growth as well. Overall, the industry grew by 2% and continues to rise. So, how can hotels and their marketing crews capitalize on this increased demand? What do social media community managers need to know about this segment of their audience, and how are these corporate and business accounts looking at hotels differently than what they're used to? How should our marketing messaging shift? That's exactly what Glenn Haussman answers in the Social