B2B KOL and influencer programs are a topic of nearly every conversation these days.

Our friend Lee Oden at TopRank Marketing conducted a survey in early 2021 about the use of B2B influencer marketing and found these incredible stats, along with many others.

74% of marketers agree that influencer marketing improves customer and prospect experience with the brand
63% of marketers agree that marketing would have better results if it included a B2B influencer marketing program
From our view, we don't see that trend slowing down anytime soon