Virtual events often get a lot of heat for not being able to deliver on the engagement they promise. But the problem lies in failing to understand the difference between virtual & in-person. Both have very different needs and this leads to a lot of mistakes in putting together a virtual event that's engaging and interactive.

We speak to Scott Gould, an engagement expert, to decode the mistakes that are preventing event organizers from achieving the full potential of their virtual events. He's bringing insights from his 20 years of experience as an engagement specialist and has also published a book on the subject.

In this episode, we cover:

The importance of virtual engagement at events
Five mistakes you might be making
Tips on getting more out of your virtual events