How to Use Google Postmaster Tools to Improve Email Deliverability
3 min read
How to Use Google Postmaster Tools to Improve Email Deliverability

Are your emails ending up in Gmail's spam folder?
In this video, you'll learn how to use Google Postmaster Tools to understand how Gmail views your sending domain and what you can do to improve your email deliverability.

We'll walk through setting up Postmaster Tools, explain the key metrics you need to monitor (like domain reputation, spam complaints, and authentication), and show how tools like ActiveCampaign can help you maintain a healthy email list.

If Gmail makes up a large part of your list, these insights are essential to keeping your emails out of spam and in the inbox.

Chapters
00:00 Why Gmail deliverability matters
00:12 What is Google Postmaster Tool
01:02 How to set up Postmaster Tools
01:51 Common deliverability issues and fixes
02:39 Final tips and getting help

#EmailDeliverability #GooglePostmaster #EmailMarketing #GmailSpam #MarketingAutomation #ActiveCampaign #EmailReputation #InboxPlacement #SpamComplaints #DKIM #DMARC #SPF