It might feel overstated to express the efficacy and popularity of text messaging. However, according to this Forbes article, 64% of consumers believe that businesses should use SMS messages to communicate with consumers more often than they currently do. The reciprocal nature of messaging fosters individualized connections with customers and, in turn, increases loyalty. By using a bot to automate key actions, businesses can increase conversion rates and communicate efficiently. Consistent follow-ups also help businesses to remain in touch with customers over extended periods of time, further strengthening loyal and lasting relationships. To learn more about texting for your business, please visit our website and request a demo.