Use Improv's CROW Principle to Build Better Connections with Prospects
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Andrew Mewborn Andrew Mewborn
9 min read
Use Improv's CROW Principle to Build Better Connections with Prospects

I've written before about how improv made me a better salesperson-the same tactics that make audiences laugh help build consensus, sharpen listening skills, and ultimately, help me land more deals. Today, let's chat about an improv concept you can use daily in calls, meetings, demos, and...

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