Is Marketing Attribution Broken? | Michelle Blondin of Zoominfo | Donuts & Demand
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Is Marketing Attribution Broken? | Michelle Blondin of Zoominfo | Donuts & Demand

Is marketing attribution broken? In this clip from Goldcast's Donuts & Demand series, Michelle Blondin, Director, Demand Generation at ZoomInfo explains. Learn why she doesn't recommend relying on any single model for marketing attribution.