The customer experience (CX) is made up of every single interaction and action that occurs between your business and your customer. The CX matters more than ever in today's digital age. The experience that a customer has also has a direct link to the likelihood of purchase. A study from Forrester even found that businesses that improved their CX had 200 percent higher conversion rates.

As more and more customers are shifting to online purchases through their mobile devices and laptops, businesses are beginning to focus more on the user experience (UX) as a top priority. However, the only way that this can truly be accomplished efficiently is with successful digital adoption throughout your business.

If you are wondering what digital adoption is, you aren't alone. Many companies have a misunderstanding of what it truly means and looks like, which is why so many businesses fail to implement it properly.

In the simplest of terms, digital adoption means that technology is utilized within a business properly and to its fullest extent. This means more than just introducing digital programs to make people's jobs easier; it is transforming the workplace to be complete digitally-minded. Therefore, when every team within the company is using technology properly, they will be able to provide customers with the cohesive experience they desire.

But before business leaders can understand how to incorporate digital adoption into their organization, they must determine why it is truly necessary and how it directly impacts the success of their business.