Are you ready to increase your revenue in 2024? The path to purchase for B2B buyers isn't what it used to be. Buyer's journeys are non-linear and decision makers want new ways to explore and share research. B2B purchasers want self-service options and experiences that resemble their B2C journeys, including personalized, contextual information. Discover the latest trends in B2B marketing to close out the year strong and guide your 2024 email marketing campaigns in this piece. Read more