Scott Hicks, founder and Chief Marketing Strategist of Ballyhoo Digital, helps put his clients on the map using a combination of SEO, paid search advertising, email marketing, and more.

One of his core promises to the business owners he works with is that marketing should bring in more than it costs, and if something's not working, he'll pivot. But in order to demonstrate the ROI of his agency's campaigns, he needs reliable call attribution data.

Enter CallRail - Ballyhoo's call tracking provider of choice.

If you're serious about being a good digital marketing agency, you need to be serious about attribution. And you can't be serious about that unless you have call tracking.

Read on to find out how Scott leverages CallRail's call tracking, and why it's so critical to his business - and his customers' businesses.