Associated with
Jessica Graeser
6 min read
How to Apply Marketing Data Science Principles for Smarter Data Management
Marketing data management is increasingly challenging, given the volume and complexity of data at marketers' disposal. Enter marketing data science-a discipline that combines the best of data science with marketing data strategies to help you manage, analyze, and extract actionable insights from your data. By leveraging key principles of marketing data science, agencies can streamline data management processes and make more informed decisions.
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