In an industry where scale and efficiency are vital, choosing the right social media management tool can be the determining factor in a marketing agency's success. This was the crucible Ashley Rector faced as her agency, Quimby Digital, experienced rapid growth. Initially partnering with Agorapulse, the agency then made a brief shift to Sprout Social due to a perceived gap in the feature offerings, only to return to Agorapulse within less than a year. This case study looks at Quimby Digital's journey and uncovers the decisive factors that influenced the agency's choice to return to Agorapulse and stay there. The