You don't always realize the value of something until you're forced to go without it. We're talking about things like human contact, same-day shipping, and of course... toilet paper. In the same respect, you don't realize the value of something until it becomes the only solution. When families can't escape each other or their homes, they find a new way to bond with each other on platforms like on TikTok (dubbed the new family board game night). And, when businesses can't connect with their customers in-person, they meet them where they are - with virtual events.