Associated with
Ross Barnard
Posted Feb 9, 2016
•
5 min read
The 3 basics of great CX | dotdigital blog
It's no longer about pushing out everything you want to say to all your customers and seeing what resonates. It's about putting your customers at the heart of everything you do using the signals they give you – whether it's something they looked at on your site to engaging with a campaign on Facebook – to deliver personalized, relevant content.
Here, we share the three guiding principles of great customer experience:
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