Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However, surveys are only as good as the responses they collect. For the most accurate sampling of data, you need your surveys to get high enough response rates to mitigate outliers, analyze trends and enable you to draw significant conclusions. Here are a few tips to try and pitfalls to avoid on your path to raising survey response rates with the help of an email campaign.