David A. Yovanno, CEO of Impact Radius , explores how the rise of machine learning won't just help marketers spend their money in the most efficient ways, it will also help root out fraud, as long as it's paired with human expertise and judgement.
"Artificial intelligence" and "machine learning" are two of the hottest buzzwords in the industry right now, but many professionals in our space are still working out what these technologies do and how they can be used to improve digital marketing.
This week, Oracle announced implementation of AI-driven capabilities across its Customer Experience Cloud. SalesForce recently launched joint artificial intelligence solutions in partnership with IBM's Watson AI technology and others aren't far behind as [read more...]