We Asked Bank Execs About Notifications; Here's What They Said (Hint: Banks Undervalue Alerts)
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Julie Ask Julie Ask
Peter Wannemacher Peter Wannemacher
Posted Oct 20, 2021 7 min read
We Asked Bank Execs About Notifications; Here's What They Said (Hint: Banks Undervalue Alerts)

My colleague Julie Ask and I recently wrote on how banks are using mobile notifications and emerging tech (based on a survey of executives and digital business leaders at banking providers). The full research (only available to Forrester clients) includes more than 50 slides of data and insights. Here are three key findings: Alerts and [...]

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