In today's omnichannel retail landscape, brands must diversify their go-to-market (GTM) strategies to succeed. By leveraging both retailers and direct sales channels, brands can increase their reach and revenue. With a presence across multiple channels, it is crucial to manage product data and visual assets effectively to provide a consistent and engaging customer experience.

In a recent study from Bynder, 65% of customers expressed frustration over inconsistent digital experiences or information presented across channels. Finding harmony between both content outputs and product information has become a mission-critical element of winning customer trust.

The digital-first economy is a wrestling match for the prime real estate of a prospective customer's attention online, and it's never been more competitive. An ever-increasing number of customer touchpoints, customer demand for quality, engaging content, and the need for relevant and targeted content experiences have become an essential juggling act for enterprise organizations.

To facilitate this, digital strategies are driving increased complexity and exponential growth in assets used for these content experiences. Digital asset management (DAM) and Product information management (PIM) platforms have grown from nice-to-haves to must-haves to conquer the chaos of this proliferating content. With an average of 1.68 billion+ assets served daily, Bynder DAM helps facilitate this demand for branded, consistent content that modern consumers expect. PIM and Syndication platforms like Salsify empower brands to bring together the ability to centralize, connect, and automate the syndication of product-related content to improve efficiency, drive growth, and win that important space on the digital shelf.