5 Group Business Trends Shaping the Future | Cvent Blog
5 min read
5 Group Business Trends Shaping the Future | Cvent Blog

The winds of change are slowly but surely sculpting the competitive hotel, meetings, and events landscape. A confluence of several factors, including technology and a fractured B2B hospitality space, continues to affect the meetings and events industry.

The following five group business trends are especially significant as nimble hotels need no longer remain static. They can proactively adapt to the forecast and leverage their brand recognition in their favor.

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