In this episode of On Camera On Brand, host Rob Ruscher sits down with Chris Jurchak from Chris Jurchak Designs. They delve into the heart of design, emphasizing the importance of thoughtful decisions and the ability to defend them to clients.

The conversation explores the intersection of art and service in the design industry. They discuss the significance of early involvement in projects, understanding client pain points, and the value of communication in shaping a vision. The duo also highlights the importance of professionalism and passion in the design process.

Lastly, they touch on the impact of technology on design. They view emerging tools as opportunities rather than threats, emphasizing the enduring importance of basic design principles. Despite the changing landscape, they agree that understanding what makes good design is key to being an effective designer.