So, you want to dive into Marketo Measure and start building some reports! It's tempting when inheriting an instance, or getting access to a new MarTech tool, to jump right in and start building out. In this article, we will talk through a number of elements of configuration and set-up we recommend reviewing before being able to report meaningfully with Marketo Measure. There are a few reasons why you might want to complete an audit of your Marketo Measure instance. Things like:

Inheriting a new instance
More is being asked of the tool by leadership (increased visibility on the tool)
The tool hasn't been touched in months
Just like a quality car, we want to perform maintenance on your engine to ensure a smooth ride! When it comes to being able to use Marketo Measure's insights actionably, accuracy is paramount. The first element of Marketo Measure to review will be its tracking.