Leveraging Events to Drive Business Growth with Joe Matar and Kate Hammitt

In this Zero to Twenty episode replay, Splash's Chief Marketing Officer, Kate Hammitt, sits down with host Joe Matar to discuss event-led growth as a go-to-market strategy.Tune in to hear them share: What event-led growth is and why it worksThe evolving B2B buying journey and the critical role events playStrategies for using events to drive growth across every stage of your sales funnelPractical advice for aligning your revenue team around events How to maximize the value of your ev...